This post was written by Social Tables’ CEO, Dan Berger.
I started Social Tables because I love bringing people together. Even though that was almost 3 years ago and we have grown in many ways since then, this belief hasn’t changed one iota.
Our first mission statement was “to transform one-time events into life-long experiences.”We adopted this mission because our first generation product focused on attendees and we wanted to make sure they extracted as much value out of events as possible.
Extracting value out of an event is highly subjective. To one person, that could mean finding a new business opportunity, to another it could mean learning something new, and to someone else it could mean meeting that special someone.
As we learned more about our industry and its needs, we realized that we couldn’t have a direct impact on attendees without first fundamentally changing the way events are planned. This means increasing communication between stakeholders and eliminating as many inefficiencies as possible.
With this newfound focus on the planner, it was time to reevaluate our mission. To that end — and in true Social Tables fashion — we turned this task into a crowdsourced series of workshops.
So here is what we came up with…
What do you think?